Zero Cost Branding is Myopic
There is a movement in today's advertising world to get immediate results without doing any of the prep work of tradtional advertising.
I was asked to give my opinion about this new movement in an interview with Lisa Weiner from EDUInsight.com.
I am quite passionate about my opinion (in case you can't tell from the title of this blog entry).
To read the interview, click here:
http://www.eduinsight.com/archive/david_mammano.php
2 Comments:
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